# The AP Is Using Robots To Write Earnings Reports | TechCrunch

- URL: https://dynamicaccounting.net/ap-using-robots-write-earnings-reports-techcrunch/
- Date: 2014-07-01
- Topics: Payables & Receivables, Reporting & BI
- Type: link to an external article
- Source: http://techcrunch.com/2014/07/01/the-ap-is-using-robots-to-write-earnings-reports/?ncid=rss

Given the work that some companies go through to:

1) Game search results for their brand on Google

2) Put a positive spin on their earnings results

it makes me wonder how long before the news that [The AP Is Using Robots To Write Earnings Reports](http://techcrunch.com/2014/07/01/the-ap-is-using-robots-to-write-earnings-reports/?ncid=rss) will cause companies to phrase their earnings press releases in ways designed to get the most positive coverage from the robots.

You’ll notice I didn’t say if. Maybe Accounting and Marketing can finally agree on something.